CREATING

unique restaurant and retail concepts

OPERATING

with efficiency and innovation

MAINTAINING

customer service for the local community

OUR PLACES

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Experience the authentic flavors of Japan at Bei Sushi in Scottsdale, AZ. Delight in our premium sushi, rice bowls, noodles, and poke bowls crafted with the freshest ingredients. Whether dining in or enjoying our delivery service, savor the taste of tradition with every bite.

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Zu & Pocha offers a modern seafood dining experience in Tempe with a Korean and Japanese twist. Inspired by the Korean pocha, enjoy a lively atmosphere with delicious food and drinks. Perfect for any gathering, our innovative dishes and vibrant setting will leave you craving more.

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Discover the vibrant energy of Zu Izakaya in Tempe, where Asian fusion cuisine meets a lively bar scene. Enjoy a fun, casual environment perfect for gatherings, date nights, and post-work hangouts. Relish in our diverse menu, happy hour specials, and a full bar featuring cocktails, wine, beer, and soju.

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Experience the vibrant Korean late-night culture at Pocha54 on HIGH STREET Phoenix. Enjoy unique tapas-style dishes and a lively atmosphere perfect for socializing. Our Korean-based cuisine and drink selections promise a memorable night out.

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At Junn Sushi, we pride ourselves on crafting fresh, made-to-order sushi rolls with impeccable quality. Our full-service bar and live sushi chef station enhance your dining experience. Enjoy cocktails, wine, sake, and soju in a setting where every dish is made with love.

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Busan Mart, Tempe's first Korean-style convenience store, offers a wide range of Korean essentials and K-pop products. Shop your favorite Korean items at reasonable prices. Discover a slice of Korea right here in Tempe.

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Bei Express brings you the essence of Bei Sushi quickly and conveniently. Savor high-quality sushi without the wait, with easy ordering for a quick, satisfying meal. Perfect for those on the go, we ensure you never compromise on taste.

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Zu Izakaya in Paradise Valley is your go-to neighborhood sushi restaurant with a friendly bar. Enjoy delicious sushi and drinks in a welcoming atmosphere perfect for family, friends, and coworkers. Visit us at our new location and experience great food and good times.

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Our Mission

Showcase our unique restaurant brands

We strive to create original restaurant brands that not only challenge the typical culinary landscape, but also stands unrivaled in its exceptional food and drink, inviting atmosphere, and amazing service.

Serve the needs of our community

We believe that food creates a culture of community that allows us to connect with those who matter most.

At New Culinary Concepts, our mission is twofold: to showcase our unique culinary experiences and to serve the needs of the people.

We hope to leave a meaningful and genuine impact with those we interact with because we truly believe that none of what we do would be possible without our people.

That’s the reason why we put so much thought into every detail: the quality of our ingredients, the ambiance of our spaces, the hospitality we provide.

Unforgettable Dining Experiences

With the best interests of the people in mind, we continuously seek to elevate the experiences of our guests, while valuing the hard work and dedication of our team.